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Build Career Security

Step 1
Know What You're Selling.

Being a business "owner" (your career), one of your main jobs is selling yourself, and the value you can bring. You've got to know what you're selling, what is valuable in the market. Identify 3 key selling points that differentiate your from everyone else. Here are some references to get you started on that process:

UC Santa Cruz Extension:
For example, Career Success: Assessing Your Strengths and Building Them into an Effective Job Search.

The Brand You 50:
Or: Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! by Tom Peters.

Step 2
Know How to Sell.

Learn the basics of selling. You've got to know how to sell yourself and your ideas, whether in a company, consulting, running your own business or temping. Here are some references:

City College of SF Online Learning

UC Santa Cruz Extension

Step 3
Know Something About Business & Buyers.

Finally, you've got to understand your "buyers" and how business works, which includes knowing how companies make money. Here are some references to get you started:

UC Berkeley Extension
www.unex.berkeley.edu Variety of classes on finance, economics, marketing etc.

City College of SF Online Learning

More Resources:

  • The 100 Absolutely Unbreakable Laws of Business Success, by Brian Tracy
  • Self Matters: Creating Your Life from the Inside Out, by Phillip C. McGraw
  • The Acorn Principle: Know Yourself, Grow Yourself, by Jim Cathcart
  • Creating You & Co: Learn to Think Like the CEO of Your Own Career, by William Bridges
  • Build Your Own Life Brand! : A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement, by Stedman Graham
  • Brand Yourself: How to Create an Identity for a Brilliant Career by David Andrusia (Author), Rick Haskins
Career Advice

Dr. Greg is the “KRON 4 (San Francisco) Workplace and Career Expert”

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