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Interview with George Lucas / Letterman Digital Arts Center

Workplace Design is Changing the Way We Work

Dr. Greg Ketchum, 04/09/05

Last Saturday George Lucas invited members of the press and a few guests over for a preview of the Letterman Digital Arts Center, the new home of LucasArts, ILM, and the executive offices of LucasFilm. The Letterman Center is not just a new location, but is a great example of a growing trend of using workspace design to take down barriers, increase collaboration and promote innovation.

You might even say that workspaces are being designed specifically to change the way people work and there are 3 key skills that you need to develop in order to succeed in this new type workspace. But before I talk about those skills let’s take a look at my interview with George Lucas. I asked him about his goals for moving these three formerly separate companies into one shared workspace and how the workspace itself was designed to meet those goals.

Cue Interview

If you want to be the kind of person that forward thinking companies like the Lucas companies want and that the new workspaces are designed for work on developing these 3 skills…

Collaborate: Across boundaries of department, team, division, etc.

  1. Innovate: Identify and take advantage of opportunities brought about by the new workspace design.
  2. Influence: Exert influence when you don’t have control over the people and resources you need to get your job done.

For more information go to talentplanet.com and click on Dr. Greg, Segment Summaries or Video.


®2005 All rights reserved. Gregory A. Ketchum, Ph.D.

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Dr. Greg is the “KRON 4 (San Francisco) Workplace and Career Expert”

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